Having a remote business: how to manage a restaurant remotely

Automation has mostly affected the back-office system. Nowadays the technology market offers a large number of solutions and methods for digitizing the "back" of business. But is it actually possible to repeat the success in the "front" - in the zone of interaction with a guest? Let’s see how such companies as "Dodo pizza", Subway, "PizzaFabrika" and others use SteadyControl personnel control and management system to increase the efficiency of processes in which line employees play the key role.

When it comes to remote control, it is quite easy to imagine working with accounting, stock control, marketing and document management. However, in such spheres as restaurant and hotel business the most important processes take place on the first line — the territory of interaction with a guest. SteadyControl system has become the first solution on the market that allowed to get away from manual management and digitize the most unpredictable part of business.

More than 50 000 cashiers, waiters and managers in Russia, the Czech Republic, Belarus and Kazakhstan work daily with SteadyControl system mastering their skills in customer service and making their service perfect.

Due to an integrated approach the system analyses daily interaction with a guest and allows you to manage remotely the following processes:

• Work discipline and appearance;
• Cash discipline and work standards with CRM;
• Product displays, keeping your place clean and sanitary;
• Initiative and basic service;
• Working with stop lists and active sales.

Managers or owners get reports with links showing violations of every employee. Therefore, the system automates management and eliminates the need to personally control the employees and use outdated control methods like mystery shoppers or check-lists.

High-quality service management is the basis of any concept, but in chain projects it becomes even more important. During crisis the service helps business overcome difficult economic conditions without losing customers. Regardless of the price segment and the chain format achieving a stable quality of service in every location is a very challenging task. In projects with wide geography or in cases when the owner is not able to personally control all locations, additional tools are required.

The system analyses the work of line personnel showing even slight violations of standards. At the same time the employees see their mistakes and gaps and in special section of Knowledge Base every waiter or cashier will know which process to work on. SteadyControl enhances the management cycle and the owner receives a guarantee that every guest will leave the place being satisfied.

Along with the basic processes like neat appearance of an employee, polite greeting and farewell, serving rules, initiative, the system also allows you to bring compliance with fine service standards up to 100%. For example, the skill to have a small talk with a client, apply the rule of non-conflict communication, offer a high chair or a stand for a bag. The flexibility of the system allows to add any criteria in the configuration.

You will take balanced decisions from anywhere in the world. And system algorithms in cooperation with SteadyControl Support team will take care of operational control.

One of the priorities in personnel control management system is to increase the financial return of the service. The increase in compliance with work standards allows to eliminate simple losses, acts of theft and cash fraud and also strengthen the processes which have direct influence on the revenue.

During the first month of work with SteadyControl system the companies manage to minimize their lost traffic. The employees learn how to work through stop-lists and master active sales taking into account the initial request of the guest. Cashiers offer dish modifiers and topping more often, they inform about promotions and combo sets, suggest larger size of the drink, waiters offer desserts after the main course. So, from being chaotic sales turn into a stable process that all employees follow.

SteadyControl system allows to test hypothesis of customer behavior and on the basis of gathered data form the sales model. The "conversion" tool records how often guests accept the offer of certain dishes and which scripts lead to purchase. Owning to "script conversion" the business knows how to build service that generates revenue.

The methodology of SteadyControl system including deep financial analytics and many years of experience of the Support team, helps to increase the efficiency of employees, find effective approaches and increase the share of revenue. The experience of such companies as Subway, "Dodo Pizza", Suchi Wok, "PizzaFabrika" and other foodservice chains prove that. Join the market leaders and explore the future of operational control today.